The Ultimate History of Video Games by Steven Kent
Author:Steven Kent [Kent, Steven]
Language: eng
Format: mobi
Tags: vl-nfcompvg
ISBN: 9780761536437
Amazon: 0761536434
Publisher: Three Rivers Press
Published: 2001-10-02T00:00:00+00:00
This also wraps back to another story that they [Howard Lincoln and Minoru Arakawa] love to tell about a memo that I wrote when I was at Activision. After having met with them sometime in 1986, I sent a memo to Jim Levy (president of Activision) saying the business, in essence, doesn’t work because there’s no margin in it.
They never knew about the existence of this memo until several years later when it came out in a court case.
—Greg Fischbach, former vice president of the International Group, Activision
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